While often neglected, follow-up is an important step in the awareness cycle.
||Follow-ups are relevant to make sure you still have everything covered.
The questions you should ask yourself regularly are:
- Is my informational need still valid?
- Are there new sources to add or sources that should be removed for lack of relevance?
- Are there sources that do not generate any information? If so, is the problem with the collection tool or rather with the source’s contents?
- Are there any search strategies to adjust (which either generate too many results that have little relevance or only a few results that are really relevant)?
In order to evaluate your current awareness activities, keep statistics about the number of articles read, collected, and used with your awareness plan.