Market research : The application of known factors and statistics to the development of short and long-range planning to forecast the future potential of a market if certain strategies and plans are followed. This form of research also pays close attention to known, as well as inferred, data about consumer buying habits and the continuing state of the economy. Source: Termium Plus.
When performing market research, it is generally necessary to use statistical data and/or geospatial data. For more information on these types of data, consult the library's guide on statistics and geospatial data.
Bibliothèque et Archives nationales du Québec (BAnQ) has developed the guide Démarre une entreprise, in which a variety of useful resources are offered to entrepreneurs. Unfortunately, this website is in French only. In addition, if you are a graduate of Polytechnique Montréal and no longer have access to the Library's resources, BAnQ provides access to certain databases that could be useful to you (e.g. ABI/INFORM collection, Canadian Business and Current Affairs Database (CBCA), etc.).
Subject(s) : Industrial Engineering - Business & Commerce
Full-Text : Partial Contents
Coverage Period : 1855- Tutorial
Includes all content found in ABI/INFORM, Accounting, Tax & Banking Collection, Entrepreneurship Database, Asian & European Business Collection, Business Market Research Collection, JP Morgan Research, Business Video Database, Business eBooks Subscription Collection, Coronavirus Research Database, Publicly Available Content Database, and Sociological Abstracts. Contains bibliographic references for articles published in international journals, some of which are journals published in French, covering the fields of business, commerce & management. Full-text articles can be found for a large number of journals, newspapers, books, theses, market reports and videos. View the list of titles.
Subject(s) : Business & Commerce – Computer Engineering
Coverage Period : 2003-
Access procedure: It is not necessary to respond to the functions and roles in the form. Just click on “Remind me later“
Gartner is a global leader in research and analysis for the information technology industry. The database provides IT research and technology news, webinars, case studies, and special reports. The Magic Quadrants & Critical Capabilities and the Hype Cycles highlight business and technology trends. Access provided by the Polytechnique's Computer Service (Service informatique).