Market research : The application of known factors and statistics to the development of short and long-range planning to forecast the future potential of a market if certain strategies and plans are followed. This form of research also pays close attention to known, as well as inferred, data about consumer buying habits and the continuing state of the economy. Source: Termium Plus.
When performing market research, it is generally necessary to use statistical data and/or geospatial data. For more information on these types of data, consult the library's guide on statistics and geospatial data.
Bibliothèque et Archives nationales du Québec (BAnQ) has developed the guide Démarre une entreprise, in which a variety of useful resources are offered to entrepreneurs. Unfortunately, this website is in French only. In addition, if you are a graduate of Polytechnique Montréal and no longer have access to the Library's resources, BAnQ provides access to certain databases that could be useful to you (e.g. ABI/INFORM collection, Canadian Business and Current Affairs Database (CBCA), etc.).
Source: Pixabay, 2017.